The American Cancer Society is on a mission to free the world from cancer. Until they do, they are funding and conducting research, sharing expert information, supporting patients, and spreading the word about prevention. All so patients can live longer — and better.
Project Objectives
- Increase brand equity, donations and online reach through branded storytelling
- Improve overall aesthetic and user experience to make the site more engaging
- Implement a fully responsive solution
- Connect the online experience to the real world experience
